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Another ICAN offering is in the field of multimedia. Studying advanced multimedia will help students to face the challenge of keeping pace with the latest trends and technologies. The offering aims to prepare students for work in media-related industries, and train them to critically analyze the ways in which the media reflects, represents and influences the world.

Usually, multimedia studies courses may vary significantly in their content and approach to the subject, but most offer a combination of practical preparation for various media skills, alongside opportunities to analyze media representations from different perspectives – including moral, political and historical. ICAN, for instance, wants its multimedia students to gain practical skills such as video production and photo editing, students may also have the opportunity to explore issues such as media representations of culture or of the religious sector.



Audio media is important because we can use it in our teaching especially those lessons that can be well understood by the students with the use of audio. We can make our lessons more interesting by using other medium such as audio. In ICAN, this is integrated in Speech Power and TED On Air.



Photography refers to the science, art, and practice of making pictures by recording images into radiation sensitive electronic image sensors. It has been one of the most celebrated forms of art. There are a lot of reasons why such art is a must learn to most students of ICAN Academy.




Benefits of learning Advanced Animation as an effective learning tool enables ICAN students to understand the value of reflection and critical judgement in creative work. It facilitates positive peer interaction, including receiving and using feedback. Encourages self-motivation to create and problem solve.



The visual and auditory nature of videos appeals to a wide audience and allows each user to process information in a way that's natural to them. The use of videos in teaching and learning serves to not only benefit students, but also teachers and their affiliated institutions.

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